Episode 23

Typography with Oliver Schöndorfer

Published on: 14th July, 2026

Typography is an often overlooked part of UX design, but can have a big impact on usability, trust, and accessibility. Oliver Schöndorfer runs the PimpMyType website and YouTube channel and is a font fanatic. We discuss key elements which factor into font choice and custom typefaces, the failures of Apple's Liquid Glass, the future of Volvo's Centum typeface, how well AI design tools choose fonts, and his favourite font for email.

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About the Podcast

UX Soup

Bite-sized human-centered design insights

Join Chris Schreiner, Derek Viita, and Lisa Schreiner from User Driven Strategies as they discuss the latest developments impacting the user experience, whether in the car, at home, or on the go. Examine the state of the UX and human factors professions, listen to interviews from leading practitioners in industry and academia, and hear the team discuss the latest products and services from a human-centered design perspective.

About your hosts

Chris Schreiner

Chris has 25 years of experience in automotive HF and UX, working for automotive OEMs, suppliers, academic research institutions, and consultancies, providing objective and actionable guidance impacting design.

Chris has over 20 years of experience in UX and human factors research, and has successfully led projects globally for clients in the automotive and wireless industries.

Derek Viita

Derek is a human factors expert who helps tech companies, research orgs, and consultancies build safe and useful things. His passion is automotive UX, with 2 decades of specialized expertise. Beyond cars, his work has spanned mobile devices, physical workstations, virtual telecom platforms, mobile payment, and more.

Derek has produced live research, workshops, and conference presentations on 3 continents, and is a named author on over a dozen peer-reviewed papers and technical reports.