Episode 42

Is In-Car Radio Dead?

Is listening to the AM/FM radio while driving dead? Diana Franganillo, Director of In-Vehicle User Experience at Strategy Analytics, makes her UX Soup debut and joins Chris in answering this question, discussing what has always set radio apart, UX issues with radio, and what radio needs to do to maintain and grow listenership. In Condensed Soup they reminisce about their favorite memories with radio growing up.

SA research on what consumers listen to in the car

Questions? Comments? Email us at UXSoup@strategyanalytics.com

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Strategy Analytics UX Innovation Practice

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About the Podcast

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UX Soup
Bite-sized human-centered design insights

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About your host

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Chris Schreiner

As Director of Syndicated Research within the Strategy Analytics UX Innovation Practice, Chris Schreiner is responsible for leading teams delivering in depth user experience analysis and insights for clients in the wireless, smart home, and automotive industries.

Chris has over 20 years of experience in UX and human factors research, and has successfully led projects globally for clients in the automotive and wireless industries.