Episode 41

Augmented Reality for Enterprise

Chris welcomes David MacQueen, Executive Director of the Virtual and Augmented Reality service at Strategy Analytics, to discuss use cases and UX issues for enterprise AR applications, including healthcare, manufacturing and the military. They also discuss implications for the consumer AR market and Apple's upcoming foray into AR glasses.

Virtual and Augmented Reality service

AR Industry and Academia Research

David MacQueen on LinkedIn


Questions? Comments? Email us at UXSoup@strategyanalytics.com

Chris on LinkedIn

Lisa on LinkedIn

Strategy Analytics UX Innovation Practice

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About your hosts

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Chris Schreiner

As Director of Syndicated Research within the Strategy Analytics UX Innovation Practice, Chris Schreiner is responsible for leading teams delivering in depth user experience analysis and insights for clients in the wireless, smart home, and automotive industries.

Chris has over 20 years of experience in UX and human factors research, and has successfully led projects globally for clients in the automotive and wireless industries.
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Lisa Cooper

Lisa is Director of the User Experience Strategies service within the Strategy Analytics UX Innovation Practice. She is responsible for delivering insights, qualitative and quantitative UX research to clients on emerging technologies such as, 5G, artificial intelligence, virtual and augmented reality, new device form factors, and HMI.

Lisa has 20+ years of experience in UX and Human Factors research in North America and Europe focusing on smartphones, wearables, smart home devices, assistive technologies, automotive infotainment, and aerospace applications specializing in applying a wide variety of qualitative and quantitative UX methodologies to augment the consumer experience.

She holds a Master's degree in Industrial and Systems Engineering with Human Factors concentration at Virginia Polytechnic Institute and State University. Bachelor’s degree in Ergonomics/Human Factors from Loughborough University, England.