Episode 56

Assisted & Automated Driving with Dr Bryan Reimer (Part I)

Published on: 21st September, 2021

New vehicles are increasingly outfitted with advanced technology that is poorly communicated to the consumer and even to the dealer. Chris and Diana sit down with Dr Bryan Reimer from MIT about how mental models of ADAS system designers and users do not overlap. In his opinion -and we at Strategy Analytics agree with him-, we need to work together and we need to use real world data to a greater degree, as they do at the Advanced Vehicle Technology (AVT) Consortium.

Dr Bryan Reimer

SA Research on Self Driving Vehicles

AVT Consortium

A model for naturalistic glance behavior around Tesla Autopilot disengagements

Driver behavior and the use of automation in real-world driving

Questions? Comments? Email us at UXSoup@strategyanalytics.com

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Diana on LinkedIn

Strategy Analytics UX Innovation Practice

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About the Podcast

UX Soup
Bite-sized human-centered design insights
Join Chris Schreiner, Derek Viita, and Lisa Schreiner from User Driven Strategies as they discuss the latest developments impacting the user experience, whether in the car, at home, or on the go. Examine the state of the UX and human factors professions, listen to interviews from leading practitioners in industry and academia, and hear the team discuss the latest products and services from a human-centered design perspective.

About your hosts

Chris Schreiner

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Chris has 25 years of experience in automotive HF and UX, working for automotive OEMs, suppliers, academic research institutions, and consultancies, providing objective and actionable guidance impacting design.

Chris has over 20 years of experience in UX and human factors research, and has successfully led projects globally for clients in the automotive and wireless industries.

Derek Viita

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Derek is a human factors expert who helps tech companies, research orgs, and consultancies build safe and useful things. His passion is automotive UX, with 2 decades of specialized expertise. Beyond cars, his work has spanned mobile devices, physical workstations, virtual telecom platforms, mobile payment, and more.

Derek has produced live research, workshops, and conference presentations on 3 continents, and is a named author on over a dozen peer-reviewed papers and technical reports.