Episode 34

Interactive Voice Ads

Could I interest you in a free cup of coffee? Advertisements that interact with you via voice recognition are in development. Could these actually work? In what use cases would they be appropriate? What are the UX issues that need to be addressed so that advertisers do not turn off their target customers? Chris and Lisa discuss these topics and more in this week's episode.

Research on in-vehicle commerce

Research on chatbots

Episode Transcript

Questions? Comments? Email us at UXSoup@strategyanalytics.com

Chris on LinkedIn

Lisa on LinkedIn

Strategy Analytics UX Innovation Practice

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UX Soup
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About your hosts

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Chris Schreiner

As Director of Syndicated Research within the Strategy Analytics UX Innovation Practice, Chris Schreiner is responsible for leading teams delivering in depth user experience analysis and insights for clients in the wireless, smart home, and automotive industries.

Chris has over 20 years of experience in UX and human factors research, and has successfully led projects globally for clients in the automotive and wireless industries.
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Lisa Cooper

Lisa is Director of the User Experience Strategies service within the Strategy Analytics UX Innovation Practice. She is responsible for delivering insights, qualitative and quantitative UX research to clients on emerging technologies such as, 5G, artificial intelligence, virtual and augmented reality, new device form factors, and HMI.

Lisa has 20+ years of experience in UX and Human Factors research in North America and Europe focusing on smartphones, wearables, smart home devices, assistive technologies, automotive infotainment, and aerospace applications specializing in applying a wide variety of qualitative and quantitative UX methodologies to augment the consumer experience.

She holds a Master's degree in Industrial and Systems Engineering with Human Factors concentration at Virginia Polytechnic Institute and State University. Bachelor’s degree in Ergonomics/Human Factors from Loughborough University, England.