Episode 15

How to Make AI Useful with MIT's Bryan Reimer

Published on: 27th January, 2026

Bryan Reimer, Ph.D., is a Research Scientist in the MIT Center for Transportation and Logistics and co-author of the book "How to Make AI Useful: Moving Beyond the Hype to Real Progress in Business, Society and Life." Bryan discusses AI's current trajectory, its impact on transportation, jobs, creativity, and other areas of life. He discusses how to harness AI as a useful tool to fully realise AI's potential in a safe manner.

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About the Podcast

UX Soup

Bite-sized human-centered design insights

Join Chris Schreiner, Derek Viita, and Lisa Schreiner from User Driven Strategies as they discuss the latest developments impacting the user experience, whether in the car, at home, or on the go. Examine the state of the UX and human factors professions, listen to interviews from leading practitioners in industry and academia, and hear the team discuss the latest products and services from a human-centered design perspective.

About your hosts

Chris Schreiner

Chris has 25 years of experience in automotive HF and UX, working for automotive OEMs, suppliers, academic research institutions, and consultancies, providing objective and actionable guidance impacting design.

Chris has over 20 years of experience in UX and human factors research, and has successfully led projects globally for clients in the automotive and wireless industries.

Derek Viita

Derek is a human factors expert who helps tech companies, research orgs, and consultancies build safe and useful things. His passion is automotive UX, with 2 decades of specialized expertise. Beyond cars, his work has spanned mobile devices, physical workstations, virtual telecom platforms, mobile payment, and more.

Derek has produced live research, workshops, and conference presentations on 3 continents, and is a named author on over a dozen peer-reviewed papers and technical reports.